London – London streetwear brand Aries and international footwear company Crocs have collaborated again, launching their second co-branded capsule: an urban reinterpretation of Crocs’ signature Classic Clog. Releasing July 23, 2025, this collection turns the 2023 wilderness-inspired version on its head, inspired by the raw beauty of London’s cityscape.
Turning the Classic Clog Urban-Bound
The partnership incorporates the signature Classic Clog in two camouflage-inspired colorways, High Shine Black and Dark Algae Green – intended to mimic city streets under the cover of darkness. The shades combine natural leaf forms with artificial patters in a “urban camouflage” effect that is both tactile and stylistic.
Unique details incorporate a removeable adjustable heel strap, bold rivet hardware stamped with Aries’ signature “Temple” logo, and improved materials providing comfort at the expense of neither edge.
Charmingly Curated Jibbitz
A standout feature is the limited-edition Jibbitz charm set, each inspired by everyday objects one might collect while walking city blocks: autumn leaves, coins, deflated balloons, magic mushrooms, and other “urban detritus” elevated to charm status. As Aries founder Sofia Prantera puts it: “like beachcombing, but for the city”.
This narrative-driven accessory package underscores the collection’s storytelling, transforming the mundane into meaningful embellishment.
Styling an Urban Tale
The campaign was brought to visual existence by photographer Kuba Ryniewicz and stylist/director Julian Ganio, who placed the campaign against nighttime cityscapes, whose moody, explorer-esque feel bridges design with street-level storytelling.
The visual strategy suggests the city as a terrain of discovery, spaces where fashion meets memory and found objects.
From Nature to the City: A Thematic Shift
This drop is a distinct departure from the 2023 partnership, in which Aries and Crocs released outdoor-inspired Hiker Xscape Clogs that focused on exploring nature. That style included aggressive tread, braided laces, and nature‑inspired crystals in the Jibbitz collection.
This season’s theme takes the same spirit, comfort and identity – but shifts inspiration from forests to city streets, thus making it a more direct cultural declaration.
Availability, Pricing & Reach
Priced at £75 (~$101 USD), the clogs went on sale on July 23 through the Aries web store, Crocs UK app, and Aries’ Soho London flagship, with a few select global retail partners stocking the capsule.
The release arrives as Crocs continues to be fashion’s biggest surprise success story – its capacity to engage in playful experimentation without giving up recognition has made it a cultural reference point.
The Streetwear Effect
Aries, which was started by fashion designer Sofia Prantera and is recognized for merging graphics, gender-free design, and street sensibility, continues to push the boundaries of fashion conventions through collaborations that upset notions (turn0news20). Its collaboration with Crocs is an indication of a greater dialogue between function and expression, a movement transforming high-fashion streetwear.
Experts indicate that more fashion brands will soon tread this route of fun, story-based collaborations that recreate retail staples with cultural enrichment.
Why This Collab Matters
The collection captures a few of the defining trends:
Urban exploration style: honoring the overlooked relics of urban living.
Personalizable fashion: charms add personal storytelling elements.
Streetwear innovation: functionality collides with art in everyday shoes.
Affordable art: sub-$110 prices make artistic design affordable (turn0search4; turn0search6).
Combined, Aries and Crocs are crossing fashion boundaries—taking tough outdoors apparel urban chic, while retaining Crocs’ characteristic comfort and Aries’ conceptual bite.
Aries and Crocs’ second collaboration, around the Classic Clog, offers an astutely loaded capsule of form, functionality, and narrative: two camo colorways referencing city streets after sundown, charms that invite urban grit, and a campaign with dirty visual poetry.
This collaboration shows how iconic shoes can be continually reinterpreted to feel relevant – showing the ability of partnership to capture not only aesthetics, but identity, setting, and mood. In an age of everywhere streetwear, Aries and Crocs have rendered nostalgic clogs emotionally meaningful once more.
